Excellence In Painting is a family-owned painting company serving Cypress and NW Houston, Texas, since 2016. Their old website hadn't brought in a single lead in six months. The new website we built brought the first lead in less than 24 hours after launch, and leads have kept coming every month since.
About Excellence In Painting
Owner John James started painting as a teenager, and more than 40 years later he still walks every home himself before giving a clear, itemized price. His family business paints and restores homes across Cypress, Jersey Village, Bridgeland, Towne Lake and the rest of NW Houston.
They handle cabinet painting and refinishing, stucco repair and painting, interior and exterior painting, decks and pool areas, door refinishing, flood damage repairs and commercial painting. Many of their customers call them back year after year as new projects come up.
The challenge
Before working with us, John's wife was managing the family's website herself. Keeping it up to date on top of running a busy painting company was a constant struggle.
And the website wasn't doing its job: in the six months before we met, it didn't bring in a single lead. For a local contractor, the website is often the first thing a homeowner in Cypress or Houston sees after searching for a painter. If it doesn't explain what you do, where you work and how to reach you, that homeowner calls someone else.
What we built
We designed a new website around the work Excellence In Painting does best and the homeowners they serve. Each service has a clear explanation, from cabinet refinishing and stucco repair to interior and exterior painting, with the details homeowners ask about, like the products used and the warranty on the work.
Pages for the Cypress neighborhoods they work in most, like Coles Crossing, Lakewood Forest, Longwood and Rock Creek, speak directly to homeowners in those areas. A gallery of recent projects, answers to common painting questions and a simple way to request a free on-site estimate make it easy to reach out, and the whole website is fast on a phone, where most people search for a painter.
The results
The first lead came in less than 24 hours after launch, after six months with none, and leads have kept coming every month since.
The website is also no longer something the family has to manage. When John needs a change, he sends us a message and we take care of it. He recently moved up to our Growth plan on his own, because he trusts our work, which adds Google Business Profile management, local SEO pages and a monthly blog post.
