Why a subscription instead of paying once?
A website isn't finished the day it goes live. It needs hosting, updates, security patches, and someone to sort things out when they look off. The subscription spreads the build cost out so you're not paying thousands upfront, and it keeps us responsible for your website long after launch instead of handing you the keys and disappearing.
If you'd rather pay once and own it outright, we do one-time builds too.